UC Berkeley Student Inspired by L’Oréal’s Digital Innovation
Hi Han,
My name is Bailey Paquette, and I’m a freshman at UC Berkeley studying business and marketing. I am excited to be applying for the L’Oréal Fellowship this month and Brandstorm later on this school year. I’m currently involved with the Sutardja Center for Entrepreneurship and Technology (SCET), where I explore how innovation and technology shape consumer behavior and brand strategy.
I’ve been really inspired by your work leading L’Oréal’s digital transformation — especially your focus on data-driven personalization and AI-powered consumer engagement. The way you’ve combined creativity with technology to redefine how people experience beauty online is something I deeply admire.
If you have a few minutes, I’d love to ask:
How do you see AI and digital storytelling continuing to evolve in the beauty industry over the next few years?
What qualities or mindsets do you think help young marketers thrive in such a fast-changing, tech-driven landscape?
Would you be open to a brief 15–20 minute conversation sometime this month? I’d really value the opportunity to learn from your experience and insights.
Thank you so much for your time,
Bailey Paquette
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